Growth Hacking

While delivering a tailored, data-driven, user experience is high up on decision-makers’ priority lists, few know where to start and how to go about identifying their customers’ needs. Personas are a great way of identifying your customers’ needs and delivering a tailored user experience.

Marketing has always been fast to change its practices and adopt the latest trends, but the rapid growth in online media and the tremendous amount of personal information accompanying it has radically transformed the marketing industry over the past decade or so (see figure below).