Mood assessment - How COVID-19 influenced media tone in the EU
Not surprisingly, perhaps, news can have an impact on society, but news are also a reflection on society, as illustrated in this study. It’s more of a two-way effect, if you will.
A tourist's city cyclability index
Whether you’ve managed to go on holiday during lockdown or just looking for a microadventure nearby, cycling is an excellent way to take advantage of the quieter roads and explore a city.
Develop Data-Driven Personas and Deliver a Tailored User Experience
While delivering a tailored, data-driven, user experience is high up on decision-makers’ priority lists, few know where to start and how to go about identifying their customers’ needs. Personas are a great way of identifying your customers’ needs and delivering a tailored user experience.
Growth Hacking & Data Science
Marketing has always been fast to change its practices and adopt the latest trends, but the rapid growth in online media and the tremendous amount of personal information accompanying it has radically transformed the marketing industry over the past decade or so (see figure below).
On Legislating the "New Oil"
As of today, GDPR’s article 20 grants individuals the right to request (and transfer) their personal data, held by the various organisations possessing it, in a ‘commonly used’ electronic format. This is about to transform personal data into a commodity individuals can trade.
The Case for Data Regulation
Every major, and perhaps most minor, advances in technological development have come with drawbacks. Farming provided us with food security but forced us to settle and live in communities, resulting in low-hygiene living areas where diseases could spread quickly throughout communities.
